Press Release

Issued by Stratajet.

April 26, 2016

Stratajet, the world's only real-time booking platform for private jets, has unveiled a major rebrand to coincide with its official launch to the consumer.

The new brand positions private flying as a way to be more efficient with the most valuable commodity, time. Stratajet's new symbol is based on flight lines, with a wordmark that uses the angles from the trajectory of take-off, while the art direction moves away from the clichés of luxury lifestyle to a more heightened perspective, giving a feel of rising above and being in control.

Described as 'the world's most sophisticated price comparison website,' Stratajet is the first and only software that can provide real-time, accurate prices of private jet flights. Stratajet's proprietary search and booking engine is the world's only one of its kind, with the power to make flying by private jet a reality for the mainstream traveller.

Stratajet uses complex algorithms to calculate these real-time prices. The 'pricing engine' examines a vast number of fee variables, such as landing fees, handling fees and government airways, whilst the 'compliance engine' examines elements like time and noise and the logistics of whether specific aircraft sizes can use particular airfields.

With so many variables, including data gathered from 2,107 airfields around Europe, developing the technology required to support such a system has been a long process. It took five years to build the algorithms and make them run fast enough to be a viable proposition to the wider consumer market.

Stratajet head of marketing, Ricardo Gato, said, “The new look and feel of Stratajet reflects our vision to change the way people think about private aviation, remove the stigma of it being a closed industry and fundamentally change the way people travel. This rebrands shows the flexibility and control we offer our customers, with the practicality of progressive digital thinking.”