Press Release

Issued by Signature Aviation.

January 29, 2016

Just six months on from the inauguration, following the full restyling of the new business aviation terminal Milano Linate Prime, SEA Prime, the FBO of Milan Linate Prime, and BMW have strengthened their partnership through the new project “BMW Business Center” in the Milano Linate Prime terminal. “In line with the important marketing strategy to launch the new flagship model BMW 7 Series," Mr. Sergio Solero, president and ceo of BMW Italy S.p.A. declared "we have chosen Milano Linate Prime to realize an innovative activity of product placement of the brand and its values, not only within a physical location but, above all, as an exclusive service.” This service, in continuity with the existing partnership with Prime AviationServices utilizing BMW cars for passengers pick up, perfectly combines comfort with luxury and functionality and is accessible to all business aviation passengers in the Milano Linate Prime terminal but also – upon reservation - to external guests coming from downtown seeking an exclusive space to organize important and reserved meetings. Consistent with the philosophy of the brand, always assigning to the flagship product the task to mark the new innovation cycles for all brand products, BMW has found in SEA Prime the perfect partner to communicate not only to high net worth individuals, but also to the luxury market, offering, together with the plus of the product deriving from advanced technologies and top materials, a 360-degree service responding to the most demanding customers. The settings of the new business center clearly reflect the best product and service proposition and are characterized by the use of materials and furnishing inspired by the interiors of the new BMW 7 Series: “smooth touch” panels cover the walls in brown and beige tones, with dark blue points, carpets with the same colors, brushed aluminum details for walls, doors and fixtures. A standing desk of modern design welcomes customers, while pictures with materials and finishing of the German brand can be admired on the walls of the hallways and of the meeting rooms. Giulio De Metrio, chairman of SEA Prime and coo of SEA said: “If 2015 was a real turning point and a relaunch for our business aviation activities, marked above all by the radical rebranding and restyling of the terminal, 2016 represents a year of consolidation of the strategy, and opening it with the strengthening of the important collaboration with BMW is for us not only a source of satisfaction, but it also confirms that the outlined strategy with the aim of enhancing our high service standard is correct. We are therefore even prouder of the partnership with BMW, among the most respected and recognized brands in the world, and we believe that the approach we share with them to put customers at the center of attention, starting with an impeccable service, will offer an experience of the highest standards to the guests of the BMW Business Center in Milano Linate Prime.” “Customer service is one of the main aspects of our business and we are glad to have found in BMW not only a partner but a company which, like ourselves, puts the customer first and aims to offer an all-round 360-degree service", added Chiara Dorigotti, general manager of SEA Prime.